eBooks

CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organisations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both. In this eBook you'll learn about: ...
Customer relationship management software has been used by organisations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM by empowering the individual. When organisations deploy a CRM system that is designed with individuals in mind, both internal...
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months – with a whopping 28% average overall return. Our quick start guide will give you a 6-step strategy to...
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