Because of the unrelenting amount of content being created, and the constantly shrinking attention spans customers have, marketing automation tools are more popular than ever. But even with that being the case, it’s estimated that as few as 7% of US-based companies are using marketing automation software.
![](https://sugabyte.com/wp-content/uploads/2016/11/Marketing-AUtomation-Podcast.png)
Home Marketing Automation Andy MacMillan of Act-On: Marketing Automation Adoption is at its Tipping Point