SugarCRM today announced it was named to the Constellation ShortList™ for sales force automation. With 52 percent of the Fortune 500 turning over since 2000, success requires a rethink around the core mission and business model of an organisation. The companies included on the Constellation ShortList provide the key functionality and requirements for early adopters pursuing digital transformation initiatives.

It’s an honor to be on Constellation Research’s ShortList. But, when I look at all the vendors included, it’s even more satisfying to know we are the only company that is solely focused on CRM, and one of the only companies that continues to truly push CRM

said Martin Schneider, head evangelist at SugarCRM.

Over the past year, SugarCRM has made a number of enhancements to the Sugar platform, announced new product offerings, and formed partnerships aimed at empowering organizations to go beyond simple ‘SFA’ and truly create standout sales engagement strategies and better overall customer experiences.

Constellation advises early adopters using disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined by Constellation Research through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.

For more information visit: https://www.constellationr.com/research/constellation-shortlist-sales-force-automation

James is the managing director of Sugabyte. He’s been implementing SugarCRM for the past 7 years and had gained a wealth of experience having held roles in solution design, system configuration, training and support.