Customer relationship management software has been used by organisations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM by empowering the individual.

When organisations deploy a CRM system that is designed with individuals in mind, both internal users and external customers win. Employees become more productive when they gain access to more insightful business data. In addition, this more personalised approach to CRM can lead to increased customer satisfaction because customers feel like they are being treated as valued individuals with unique requirements. And when the CRM system is priced so that every customer-facing employee can now have access, these benefits are significantly magnified.

In this eBook, you’ll learn about:

  • Creating a unified voice to your customers
  • The value of CRM to your business
  • How Sugar is designed to help the individual user


Glen is one of our business development managers who has been working with Sugabyte since 2013.