Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months – with a whopping 28% average overall return.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this eBook, you’ll learn:

  • The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimising and maximising results with metrics that matter

Glen is one of our business development managers who has been working with Sugabyte since 2013.