You may have a CRM and no marketing automation platform or you have an integrated solution but are unhappy with it. In order to make informed decisions on your tech stack, such as if you should adopt or switch platforms or not, it’s essential to understand your requirements and needs out of a solution. That extends to understanding how important it is for a native integration between your marketing automation platform and CRM.

WHY DO SOLUTIONS ON THE MARKET BOAST SEAMLESS INTEGRATION?

Because a seamless integration between your CRM and your marketing automation platform is crucial to

1. Sales and Marketing alignment,
2. More efficient connection with leads and prospects throughout the buyer’s journey
3. The success of your technology adoptions, and
4. Getting the most out of your investment—including ROI.

THIS SIMPLIFIED GUIDE WILL HELP YOU UNDERSTAND:

1. The difference between CRM and Marketing Automation
2. Why a seamless integration is important
3. What to expect from a seamless integration
4. The value you gain from integration

DOWNLOAD HERE

The post Ebook Download – CRM & Marketing Automation Integration Simplified appeared first on Sugabyte.

The post Watch Recorded Webinar: GDPR – The Clock is Ticking appeared first on Sugabyte.

Start a Free Trial
Get Pricing and Datasheets
CRM Analyst Reports, eBooks, Whitepapers and more
Learn more about SugarCRM

Have questions?

For immediate assistance, please dial +44 1733 609 100 to speak with our product specialists.

You can also reach us through email at sales-emea@sugarcrm.com.

The post [Webinar Recording] GDPR – The Clock is Ticking appeared first on Sugabyte.

When organisations deploy a CRM system that is designed with individuals in mind, both internal users and external customers win. Employees become more productive when they gain access to more insightful business data. In addition, this more personalised approach to CRM can lead to increased customer satisfaction because customers feel like they are being treated as valued individuals with unique requirements. And when the CRM system is priced so that every customer-facing employee can now have access, these benefits are significantly magnified.

In this eBook, you’ll learn about:

• Creating a unified voice to your customers
• The value of CRM to your business
• How Sugar is designed to help the individual user

The post eBook: The Power Of CRM For The Individual appeared first on Sugabyte.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this eBook, you’ll learn:

• The three “Must Dos” to get started
• Setting up your pilot lead management program
• Core competencies your team will need
• The 5-step process for creating your first automated program
• Optimising and maximising results with metrics that matter

The post A Marketing Automation Quick Start Guide appeared first on Sugabyte.

Act-On is the fastest growing Marketing Automation company in the world. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies and customer life cycle optimisation and advocacy programs. In order to succeed, today’s marketer needs a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient.

What: Introduction to our Marketing Automation Solution – Act-On

• Learn tools in Act-On
• Program flows in Act-On
• Released in 2016 – Account Based Marketing Automation with Act-On

When: Tuesday 29 November 2016 at 2:00pm GMT

Host: James Banbury – Sugabyte Ltd

Speaker: Brenda Ronson – Act-On

Register Now

The post Webinar Series – Our Marketing Automation Solution – Act-On appeared first on Sugabyte.