What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is an advanced Lead Generation feature of LinkedIn.

Organisations use LinkedIn Sales Navigator to connect with Leads that match their exact target demographic. For example, you can build a List of ‘Sales Managers; in the Construction Industry; in the East of England’.

Leveraging data from LinkedIns network of 575+ professionals, such as Job Title, Geo Location and Industry. LinkedIn Sales Navigator makes it easier than ever to build Dynamic Lead Lists.

Key Features

• Build Dynamic Lead Lists
• Discover Leads in your target demographic with ease
• Get Lead Recommendations
• Find commonalities between Connections
• Leverage Icebreaker Introductions

What benefits does Sugar Connector for LinkedIn Sales Navigator provide?

Sugar Connector for LinkedIn Sales Navigator gives Sugar Users access to Contacts, Account and Leads’s LinkedIn Profile information and Sales Navigator features directly within SugarCRM.

The plugin can be enabled as a Dashboard in the Accounts, Contacts, Leads and Opportunities Modules and Users can configure which modules the dashboard appears in, in their SugarCRM settings.

Key Features

Accessing the plugin from the Accounts Module provides Sugar Users with the following features:

Recommended Leads – Get recommendations for Leads that match the criteria you set in LinkedIn Sales Navigator.

News / LinkedIn posts relating to Accounts – Access News and LinkedIn Posts relating to Accounts in Sugar.

Match Contacts with LinkedIn Sales Navigator – Discover more about customers by empowering Sugar Users with Contacts LinkedIn Business Card Information. 

Accessing the plugin from the Contacts Module provides Sugar Users with the following features:

Ice Breakers – Shared Connections and commonalities between Contacts. For example, ‘have previously worked for the same organisation’.

Get Introduced – Create warm introductions to Leads by leveraging relationships you have with Contacts and Accounts in Sugar.

Related Leads – Discover Contacts at Accounts by leveraging Organisations LinkedIn Employee Information.

How to get started

Sugar Connector for LinkedIn Sales Navigator is easy to setup and start using. The plugin doesn’t rely on any complicated configuration and setup is typically complete within a few hours. This plugin has become increasingly popular as more and more organisations leverage LinkedIn’s Professional Network as part of their Lead Generation initiatives.

Interested in the Sugar Connector for LinkedIn Sales Navigator?

Click Here to Get Started

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“If all CRM’s provide basic Contact Management functionality, what makes SugarCRM different?

Traditionally CRM solutions were used for managing contact information, communications history and information relating to Sales Orders or Quotes as Contacts and Leads progress through the pipeline.

Basic Contact Management functionality is provided by a range of CRM’s and is mainly to ensure sales reps provide smooth customer handovers and if changes are made within your organisation, staff have the ability to provide the same level of customer service.

Another traditional principle of CRM is to ensure management have a precise overview of Key Performance Indicators.

Forward-thinking organisations that want to leverage features such as Advanced Reporting, Continuous Innovation and Timely Integration require a solution like SugarCRM that far extends traditional CRM functionality.

Time to Understand Your Data

The first factor that separates Sugar from other CRM’s is Time-Aware Data Management.

Traditionally CRM’s are very good at letting you know the status of things as they are happening now. The problem is – CRM’s are not very good at telling you how that data is changing over time. A complete historical understanding of 

data is vital for clarity in what effects your business performance and customer experiences.

How can it benefit your organisation?

Sugars concept of ‘Time-Aware Data Management’ is focused on Advanced Analytics and Reporting functionality that is simply not provided in other CRM’s. Analysing historical trends in data often comes with a hefty price tag for organisations using other CRM’s. Sugar provides this functionality out of the box as standard.

Time-Aware Data Management is not just a standalone feature. The concept is deep rooted in Sugars ethos as a vendor. As a result, Sugar Users constantly receive new feature enhancements to support this initiative. 

One way Sugar delivers this functionality is through Sugar Discover. Sugars advanced analytics tool. Sugar Discover allows organisations to leverage advanced analytics out of the box with pre-built logic that delivers Key Performance Indicators automatically.

Click here for a closer look at Sugar Discover

Continuous Innovation

For modern organisations, business innovation is crucial. The speed of innovation provided by your CRM vendor is a direct correlation to your ability to deliver innovation to your customers.

Organisations need a vendor like Sugar that listens to customers and takes pride in continuing to develop the solution to support future innovation.

How can it benefit your organisation?

Sugar’s strong partnership with Amazon Web Services aids in their ability to quickly implement new features and functionality. Leveraging Amazon Web Services (AWS) world leading infrastructure and data security levels. Sugar have the ability to respond to innovation and implement new initiatives into the platform in real-time.

As a result Sugar release quarterly updates, plugins and enhancements to support organisations current and future business strategies. One great example of Sugars commitment to Continuous Cloud Innovation is Sugar Integrate.

Ease of Integration

Last but definitely not least is Integration. A vital component to your infrastructure is ensuring everything works in unison. This helps ensure your users are able to carry out tasks without navigating between different software while keeping your data up to date and accurate across all systems.

Sugar connects to tools like G-mail and Microsoft Outlook with ease. Making connecting and recording customer communications a breeze. With pre-built plugins like Sugars Outlook Plugin. Allowing you to connect your email in minutes, the power is at your fingertips with how you arm your workforce! 

To further add. Sugar Integrate – Sugars New Integration Platform (IPAAS) allows for deep integration between Sugar and third party tools like no other CRM on the market today!

Sugar Integrate allows Sugar Users to leverage over 200 pre-built connectors, allowing for timely execution of new Integrations. This means Sugar Users don’t rely on lengthy configuration to implement new integrations. With other CRM’s, this relies on building new connectors and bespoke configurations for each and every application. This tends to result in projects being called off, or huge costs if the integration is possible!

Sugar Users can leverage Sugar Integrate to execute vital Integration projects quicker, more cost effective and easier than ever!

With other CRM’s this ease of Integration, allowing you to deliver innovation at speed, is simply not possible! You don’t want to be stuck with a CRM that makes it difficult to introduce other tools into your business. You need a CRM like Sugar that gives you the flexibility to explore ideas and centralise everything without weeks of configuration!

Learn more about Sugar Integrate

Concluding Thoughts

We hope you have a clearer understanding of what makes Sugar stand out from the crowd.

It is a huge myth that all CRM’s offer the same functionality. This could simply not be further from the truth. Organisations using SugarCRM have a competitive advantage over other businesses in their industries. We see this directly with the organisations we support.

Sugar provided Advanced Analytics, Continuous Innovation and Lightning Quick Integration – out of the box, like no other CRM on the market today. That’s 3 important reasons you should take a close look at SugarCRM and there are tonnes more!

Schedule Your FREE SugarCRM Demo Today!

If you are struggling with CRM that doesn’t meet your exceptions and business initiatives – Download our white paper below for 5 ‘Red Flags that signal it’s time to switch CRM!’

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The post What Makes Sugar Different? – Key Differentiating Factors appeared first on Sugabyte.

CRM can often be seen as overwhelming, but with SugarCRM’s easy to use interface you can focus on the features that matter and nothing more. With SugarCRM, you are investing in a solution that fits your business needs wants and goals in order to achieve success. Sugar offers a variety of solutions to suit your business, these solutions combine the adaptability of the Sugar platform, rich ecosystem and SugarCRM’s customer relationship expertise to address your most critical business needs.

Sugar’s open source architecture allows you to customise and build your CRM to suit your businesses processes and needs by allowing flexibility and creativity to effectively manage your business’s interactions with customers.

G2 Crowd is a business software review platform, however, unlike other software review platforms, G2 Crowd does things a bit different, 100% of their rankings come from users like you. SugarCRM is so proud that its users are so satisfied with SugarCRM the product that their reviews drove the Sugar into the Leader quadrant in G2 Crowds latest rendering of its mid-market grid for CRM.

To read more on the G2 Crowds Mid-Market best ranked CRM software click here.

To read the excellent reviews SugarCRM users gave Sugar CRM for G2 Crowds Mid-Market CRM please click here.

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