In the first ever CRM and Sales Impact Report, SugarCRM asks 1,000 sales leaders critical questions about their CRM, sales, technology and ability to uncover crucial customers insights. Broken down into four sections, their research reveals a picture of companies struggling with platforms and data practises riddled with blind spots and roadblocks.

The State of CRM

With CRM at the heart of customer experience, this report exposes the issue with CRM systems and the data it contains. A considerable number of those surveyed admitted that their CRM is too complex, unintuitive and not user-friendly costing them potential revenue opportunities.

The Cost of the Status Quo

So if the CRM is holding companies back, how does this affect the day-to-day? SugarCRM shows the cost of wasting valuable time, counter-productivity and poor return on investment when breaking down the problem behind their CRM systems. Asking the most important question, can companies afford to leave their sales people without the tools they need to compete?

Churn Rates

An important finding in their research are the difficulties that arise when companies are unable to extract the full value from their CRM system. The overall consensus here was that the low resolution leads from lack of insightful customer data across their marketing, sales and service systems results in higher churn rates. Do you know how much on average it is costing organisations in churn alone?

Customer Clarity & AI

In order to stay competitive, companies need to significantly improve the accuracy and completeness of their customer data to improve retention, revenue and business outcomes. To find out if artificial intelligence (AI) is the way forward, download the report here.

Download the Report Here

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You may have a CRM and no marketing automation platform or you have an integrated solution but are unhappy with it. In order to make informed decisions on your tech stack, such as if you should adopt or switch platforms or not, it’s essential to understand your requirements and needs out of a solution. That extends to understanding how important it is for a native integration between your marketing automation platform and CRM.

WHY DO SOLUTIONS ON THE MARKET BOAST SEAMLESS INTEGRATION?

Because a seamless integration between your CRM and your marketing automation platform is crucial to

1. Sales and Marketing alignment,
2. More efficient connection with leads and prospects throughout the buyer’s journey
3. The success of your technology adoptions, and
4. Getting the most out of your investment—including ROI.

THIS SIMPLIFIED GUIDE WILL HELP YOU UNDERSTAND:

1. The difference between CRM and Marketing Automation
2. Why a seamless integration is important
3. What to expect from a seamless integration
4. The value you gain from integration

DOWNLOAD HERE

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For immediate assistance, please dial +44 1733 609 100 to speak with our product specialists.

You can also reach us through email at sales-emea@sugarcrm.com.

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