Glen Goodwood, Author at Sugabyte https://sugabyte.com/author/glen/ SugarCRM Advanced Partner in the UK Thu, 19 Mar 2020 14:51:35 +0000 en-US hourly 1 https://sugabyte.com/wp-content/uploads/2017/10/Sugabyte152-150x150.png Glen Goodwood, Author at Sugabyte https://sugabyte.com/author/glen/ 32 32 Got CRM? Why You Need Marketing Automation Too https://sugabyte.com/got-crm-why-you-need-marketing-automation-too/ Sun, 29 Oct 2017 21:10:47 +0000 https://sugabyte.com/?p=905 CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organisations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both. In this eBook you’ll learn about: Marketing can manage and scale […]

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]]> CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organisations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

Marketing Automation Ebooks

In this eBook you’ll learn about:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

If you would like a Marketing Automation demo with us, get in touch.

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]]> eBook: The Power Of CRM For The Individual https://sugabyte.com/the-power-of-crm-for-the-individual/ Sun, 29 Oct 2017 21:00:03 +0000 https://sugabyte.com/?p=898 Customer relationship management software has been used by organisations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM by empowering the individual. When organisations deploy a CRM system that is designed with individuals in mind, both internal users and external customers win. […]

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]]> Customer relationship management software has been used by organisations of all types and sizes for more than 20 years. However, few have managed to tap into the true potential of CRM by empowering the individual.

When organisations deploy a CRM system that is designed with individuals in mind, both internal users and external customers win. Employees become more productive when they gain access to more insightful business data. In addition, this more personalised approach to CRM can lead to increased customer satisfaction because customers feel like they are being treated as valued individuals with unique requirements. And when the CRM system is priced so that every customer-facing employee can now have access, these benefits are significantly magnified.

In this eBook, you’ll learn about:

  • Creating a unified voice to your customers
  • The value of CRM to your business
  • How Sugar is designed to help the individual user

 

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]]> A Marketing Automation Quick Start Guide https://sugabyte.com/a-marketing-automation-quick-start-guide/ Sun, 29 Oct 2017 19:23:41 +0000 https://sugabyte.com/?p=872 Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months – with a whopping 28% average overall return. Our quick start guide will give you a 6-step strategy to prepare your organization for adopting […]

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]]> Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months – with a whopping 28% average overall return.

Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.

In this eBook, you’ll learn:

  • The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimising and maximising results with metrics that matter

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