August 10, 2016 James Banbury

Why are organisations deploying SugarCRM?

We visit around 10 companies a month; usually running discovery workshops, training new customers or demonstrating SugarCRM.  For the companies who are yet to deploy a CRM such as Sugar – one thing is clear:

they all understand the CRM is an integral tool to help them achieve their business goals, whether it’s streamlining current business processes or providing a tool for the sales team to help deliver more sales.

Why are they looking at Sugar?
Constant innovation

Over the years we’ve kept a keen eye on CRM vendor competition.  Whether small or large, the  majority of vendors’ products seem to be in a state of suspended animation.  Stale innovation is due to a vendor having focus elsewhere (such as Salesforce with Chatter) or simply not having a vision or the development resources to support a vision. SugarCRM, on the other hand, is rolling out significant and meaningful updates every quarter and is recognised by independent industry analysts such as Gartner and Forrester as a “visionary” leader.  Its development team is hot. And its future even hotter.

Flexibility

Since 2007 we have heavily configured some customer systems in Sugar to meet some peculiar requirements, and the customer has frequently been amazed at the flexibility Sugar has to offer given the many different parts of the business that can be managed in a single application.

We have customers in the same industry, yet their SugarCRM is setup wildly different from each other.  Using a CRM tool which is less flexible means that you can’t work the way you want and your business processes are dictated by an unyielding CRM.  Particularly since its 2016 and business’s need to be able to adapt to changing market conditions quickly, this has to be the main consideration.

Open Source

Being open source means that the source code for Sugar is freely available for developers to inspect and develop as they wish.  Also, being built on one of the world’s most popular programming language (PHP, JavaScript, SQL), SugarCRM has spawned thousands of developers building additional functionality and integrations.  Because of this, development costs are relatively low.

These three elements make Sugar a popular solution for small business right up to enterprise level (like IBM with a 67,000 seat deployment of Sugar to its sales force).

If you would like to explore more about Sugar, come and talk to us.

James Banbury

James is the managing director of Sugabyte Ltd.For several years, James has been consulting with organisations in Europe and building customer solutions.

About the Author

James Banbury James is the managing director of Sugabyte Ltd. For several years, James has been consulting with organisations in Europe and building customer solutions.

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