Every Customer.  Every User.  Every Time.

Every Customer

Sugar empowers all users across the organisation to understand each customer as an individual, obtain all customer information in a single view, and access that information when it matters. Social customer intelligence and Business Intelligence (BI) enables the user to understand what task to do next to close the business and keep existing customers happy.

Every User

Sugar puts the user first. Our user-first philosophy reflects our obsession with how people use CRM in actual business situations. Sugar users are able to focus on what is important to them: Their customers, thanks to Sugar’s enhanced user experience, integrated mobile access and embedded customer intelligence on every screen.

Every Time

Every time a customer connects with your business, your staff will be able to sell and provide support through collaborative expertise. Collaboration between your sales staff, marketing and support in real-time will assist the most challenging sales opportunities. And drive a higher customer lifetime value.

Ready to try Sugar?

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SugarCRM Sales Dashboard 

Pure-play CRM

SugarCRM is not built as a ‘side-line’ product to complement other software.  Its not made to cross-sell or to be a ‘freebie’ for buying other software either.  All Sugar does is CRM.  They are passionate about it and are 100% focused on one thing:  a CRM platform that creates customer experts.

Lowest Total Cost of Ownership

Unlike other CRM vendors, Sugar is a complete CRM system for one price. We don’t impose any limits or penalise you for your success. We provide a future proof, enterprise-class CRM solution with marketing and lead management, sales management, mobile access, service management and customer management with every addition. There are no hidden limitation, fees or add-ons.

  • Innovative, open, best-in-class CRM solutions
  • Exceptional value and return on investement
  • Unparalleled flexibility in deployment and integration
  • An intensive focus on the success of each of our customers

Power to the marketer

Email Marketing

SugarCRM includes a powerful email marketing engine straight out-of-the-box. Create powerful HTML templates with the template editor and manage your campaigns in an intuitive way. Track who has opened your email, who has clicked on any links and who has completed a form on your website.

Multi-Channel Marketing

Track the effectiveness of all your marketing efforts. Sugar supports tracking of both digital (email and newsletter) and traditional (trade shows, events, radio ads, etc.) campaigns so you know where to spend your next marketing dollar.

Prospect and Customer Targeting

Sugar’s powerful reporting engine allows users to easily identify which contact/leads/targets should be included in any campaign. Leverage captured information to personalise your message and marketing efforts.

Ready to try Sugar?

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Lead Management

Sugar’s Lead Management enables marketing professionals to track and qualify leads and hand them over to the correct sales representative. Sugar will provide you with the tools to maintain a qualified lead pipeline.

With Sugar’s Web-to-Lead Forms non-technical users can create their own custom designed web-based forms to capture sign-ups and possible lead requests even more efficiently in Sugar. These forms can be embedded on the website or can be used in emails and will help to capture campaign responses even better

  • Lead Segmentation: Segment leads based on industry, channel, lead source, geography or other attributes to build offers that address prospect needs
  • Automated Lead Capture and Handling: Define the information flow for the campaign so that the appropriate stakeholders can view and test the campaign before launch
  • Lead Conversion: Close-the-loop between marketing and sales by automating the lead hand-off process. Design business rules to route the lead to the correct salesperson based on territory, team or specialty
  • Web-to-Lead Forms: Automated lead import from the Web into your Sugar instance via a custom designed form. No technical resources needed to generate these forms

SugarCRM Marketing 

Empowered Agents = Exceptional Support

Customer Insight

SugarCRM provides all agents with a 360-degree view of your customers activities and interactions with your company. From a single view, leverage the most relevant, up-to-date information to provide a consistent customer experience.

Fully Social CRM ready

Be ready to take proactive steps to minimize company reputation damage on social media. Sugar allows you to keep in touch with what your customers are saying on social media and route any issues to your support queue.

Case and Defect Management

Close the loop between engineering and support with integrated bug and case tools. Sales guys can be notified automatically if one of their customers has an open case, saving them from that embarrassing sales call and enabling sales to be fully informed of any issues. The Bug Tracker can help your company identify any issues within your product/service line.

Ready to try Sugar?

Get instant access to your own private demo system.


SugarCRM Sugar Case Management - Customer Satisfaction 

Real-Time Case Management

Automatic workflows can be setup to route new support cases to the correct support representative based on skill or region directly which will maintain and improve customer satisfaction.

  • 360-Degree Customer Activity History
  • Social Service
  • Support & Service Analytics
  • Inbound Routing and Workflow Management
  • Case and Defect Management
  • Knowledge Base

Look after your customers from anywhere, anytime, at the speed of business.

SugarCRM Mobile provides you the ability to drive your business from anywhere through an interface that is fast and intuitive. With SugarCRM Mobile, you will enjoy faster actions, faster understanding, and faster connections for the most responsive customer engagement no matter where you are.

  • View upcoming activities in your personal activity screen
  • Stay productive with instant access to important Sugar information
  • Use the quick create menu to streamline common tasks
  • Access contact information all from one location
  • Fast access to Call the Contacts numbers
  • Fast access to open the contact’s address in your Maps/Navigation
  • Offline Access


Apple iOS App Store  Google App Play Store

Dedicated IOS and Android mobile and tablet apps (included in all subscriptions for free) ensure you will have the details you need for a fast, responsive customer engagement. Download the datasheet here 




 Editions Comparison Chart  


Sugar Professional Includes:
  • Sales automation and forecasting
  • Marketing lead management
  • Support automation
  • Reporting & Dashboards
  • SugarCRM Mobile


Sugar Professional Functionality Plus:
  • Revenue Line Item Level Opportunity Tracking
  • Advanced Workflow
  • Role-based Views
  • 100 Concurrent Customer Self-service Portal Users
  • 60GB storage


Sugar Enterprise Functionality Plus:
  • 24x7 support
  • Assigned Technical Account Manager
  • 250GB storage
  • Up to 5 sandbox instances (On-Demand)

Are you ready to enjoy Sugar?

SugarCRM helps you create extraordinary customer relationships and enables your employees to have the power of information at their fingertips.

Sugar UX™

Individualised CRM user experience that is immersive, engaging, and intuitive.

Cloud Based

SugarCRM is cloud-based and you have the choice of hosting your system for free with SugarCRM or on your own server, in-house.

Sales, Marketing & Support Automation

Sugar UX™ gives you contextual intelligence for better, faster, and smarter decisions. Campaigns tool make email campaigns tightly integrated with your CRM data.

Workflow and Approvals

Automate processes and workflows so you can spend more time selling. 


Sugar is mobile with off-line capability. Sell anywhere and stay on top of your leads and opportunities, meetings or calls, across any mobile device.

Email integration

The Outlook plugin makes archiving email easy. Sugar also integrates with every email on the planet, including MS Exchange and Gmail.

Sugar PurePrice™

SugarCRM is one price, one CRM, everything enabled. No surprise upgrades or limitations.

SugarCRM Support

Enjoy award winning fast and free support from the experts.

Ready to try Sugar?

Get instant access to your own private demo system or contact us for a live demo and to discuss your requirements!


CRM that puts the individual first

Sugar helps you make personal, one-to-one connections with every customer, or prospect. With Sugar, your entire organisation can build better customer relationships that set you apart from your competition, grow sales, improve satisfaction and drive more effective marketing campaigns.

Sugar puts your individual needs first, unlike traditional CRM systems that focus on tracking and managing sales by using a “one-size fits all” approach. Our award winning, innovative user-focused design is simple, engaging and consistent, whether you are at your desk or a mobile device. Sugar UX’s contextual intelligence panel helps you discover new customer insights, collaborate more effectively and make faster, more informed decisions.


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