Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months – with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this eBook, you’ll learn:
- The three “Must Dos” to get started
- Setting up your pilot lead management program
- Core competencies your team will need
- The 5-step process for creating your first automated program
- Optimizing and maximizing results with metrics that matter