Sugabyte Ebook

Got CRM?

Why you Need Marketing Automation Too.

Overview

CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you’ll learn about:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages

Why you need Marketing Automation with CRM


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