CRM systems transform sales through organisation; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.
In this eBook, you’ll learn about:
- Marketing can manage and scale campaigns and programs using automation
- Marketers can use scoring data to deliver sales-ready leads to the sales team
- Sales can send marketing-created, personalized, trackable emails and messages