Your customers are on a journey with you. Creating an exceptional experience at every step means more to the success of your business than anything else you do. But how do you operationalize the real, practical changes you need to make to delight your customers every time you interact with them?
This eBook outlines the 5 steps you need to manage the customer journey.
In this eBook, you’ll learn about:
•Mapping the Customer Journey
•Identifying and Addressing Gaps in the Customer Journey
•Creating a Total Customer View
•Automating Processes to Better Align with the Customer
•Creating a Cycle of Analysis and Adjustment