What can Marketing Automation bring to my Business?
Modern marketing is digital marketing. Marketing automation allows marketers to have more power and flexibility to optimise their marketing campaigns.
Its broad scope spans outbound and inbound tactics, lead generation, nurturing strategies, customer life-cycle optimisation and advocacy programmes.
In order to succeed, todays marketer needs a digital marketing solution that’s capability rich, interoperable with other systems and tools, intuitive, easy to use, effective and cost efficient.
Through the use of a flexible and simple marketing automation solution you will be able to identify prospective buyers and understand the progress of your marketing programs while you accelerate buyers through your sales funnel and focus on delivering first class service. Marketing Automation provides a digital infrastructure to manage, measure and optimise lead conversion rates allowing you to expend less effort and see higher returns.
Benefits of using a Marketing Automation Solution
Smart and simple workflows
To empower marketers to do the best work of their careers
Act-On are a marketing automation company with a passion for helping you, the marketer, do the best work of your career. Act-On created the only workspace that powers the customer experience from end-to-end. The platform is built with powerful capabilities to help you deliver results quickly – without the need for a dedicated IT resource. Every marketer has a great campaign inside of them – it’s time to Act-On!
Act-On – Built for marketer’s not engineers
Act-On is a cloud-based marketing automation solution purpose built to give small and medium sized marketing teams all the value of marketing automation without the complexity big enterprise systems impose.
Using the Act-On Platform, marketers can easily
and optimise all stages of the customer experience
each prospects activity from initial engagement and conversations to closed sales and repeat sales and beyond
on campaigns, from high levels to detailed drilldowns
With Act-On, marketing efforts can be seen, known, measured and optimised based on hard data and not gut feelings. Its quick and easy to learn, easy to use and can be set up without involving the IT department.
Act-On customers rated the platform as a stand-out leader in marketing automation for the 3rd consecutive year in the G2 Crown Grid℠ for Marketing Automation.
Act-On allows you to manage your programmes and campaigns which gives you the ability and time to focus on your business, customers and results.
Customizable dashboard shows all marketing efforts at a glance
Act-On’s customisable dashboard is clean, simple and integrates all key features for instant access to the status and performance of your marketing initiatives. Customise it to meet your needs and preferences for even quicker access and visibility to the most important data.
Email marketing tools make your messages masterful
Act-On’s email composer lets you turn creative ideas into responsive, high-quality emails and templates. Use A/B testing to determine which version will perform the best. Pick your lists and segments and then schedule your sends. Act-On’s email delivery engine does the rest
Website visitor tracking unlocks your web traffic
Get a quick snapshot of your real-time web traffic, including numbers of known and anonymous visitors, averages per visit and bounce rate. Drill down to aww which pages individual visitors have looked at, what content they’ve viewed or downloaded and which forms they’ve filled out. Identify anonymous visitors with plug-in data sources and get real-time alerts when a particular person is on your site or a specific action is taken.
SugarCRM integration streamlines sales efforts
Act-On’s platform has native integrations with SugarCRM. Your CRM can remain the database record. Act-On pushes just the right data to it – at just the right time – so your sales team can identify the hottest prospects and reach out warmly, effectively and immediately.
Act-On offers integration tools such as
- Lead Activity History
- Real-time Alerts
- Hot Prospects
- Lead Management
- Lead Scoring
- Sales Email Templates
- ROI Reporting
Automated campaigns make continual processes a thing of the past
A simple drag-and-drop interface lets you automate key processes and tasks that are critical to campaign success, yet are repetitive and labor-intensive to manage by hand. Create drip campaigns for nurturing, onboarding, and training. Set up trigger emails that launch when your visitor takes a defined action. Use conditional “if-then” logic to tailor subsequent messages that precisely and appropriately match each prospect’s needs based on their previous actions. The options are endless and so are the opportunities for increased sales and efficiencies.
Inbound marketing tools help ideal buyers find you
Act-On’s suite of inbound marketing tools puts you on the fast track to attract and convert your ideal buyers.
Act-On has everything you need to get found by people who RIGHT NOW are looking for the products and services you offer.
Act-On’s reports and analytics let you make informed strategic decisions and calculate ROI
Complete campaign reports and analytics let you visualise the true effectiveness of your marketing efforts and understand lead-to-revenue conversions in play at all stages of the funnel. Create models to better predict the buyer’s journey, report on multiple dimensions of your marketing efforts, and compare performance over time.
- Use Marketing Funnel Reports to see your conversion flow in a single view
- Know your Campaign Performance by using email, landing page, form submission and media reports, A/B testing and integrate Google AdWords with Act-On to get a full overview of your paid search programs
- Get Prospect and Customer Insights from tracking your website visitors and by analysing every contacts engagement history
- How good is your Online Presence? Use SEO tools and traffic analysis to improve your online presence and compare it to your competitors presence
- Starts at 1,000 active contacts
- 3 Marketing Users
- 50 Sales Users
- 1,000 API calls/day
- Starts at 10,000 active contacts
- 6 Marketing Users
- 100 Sales Users
- 25,000 API calls/day
|Account-Based Marketing Automation|
|Fast & Easy Email Creation|
|Send Email in Recipient Time Zone|
|Seamless Webinar management|
|Live Events and Custom Event tracking|
|RSS to Email|
|Social Media Marketing|
|Advanced Social Media Module||Additional Fee||Additional Fee|
|Inbound and Content Marketing|
|Advanced SEO for websites & marketing content|
|Trackable Links Library|
|Advanced List Segmentation|
|A/B Testing for Emails and Landing Pages|
|List Maintenance Programs|
|Multiple Lead Scoring Sheets|
|Out-of-box CRM Integration|
|Google AdWords integration|
|Data Studio for Advanced Analytics|
|Website Visitor Tracking|
|Closed-loop Revenue Reporting|
|Website Prospector alerts|
|Act-On Anywhere Timeline|
|Trackable sales emails in Gmail and Outlook|
|Act-On for CRM plug-ins|
|Named Long-Term Success Manager|
|Named Implementation Manager|
|Customer Success Team|
|Act-On User Community|
Are you ready to enjoy Act-On?
Act-On helps you accelerate buyers through your sales funnel and enables you to deliver high end service to your customers.
Ready to try Act-On?
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